
What’s to be done with this Mark Pool?
A non-exhaustive list of humble offerings:
Creative direction
World building for brands or campaigns
Marketing/advertising ideas that entertain
Creative copywriting
Scriptwriting
I can write in almost any tone & style - poetic, rousing, moving, witty, playful, corporate, formal
Director’s treatments
Brand creative
Brand writing (brand manifestos, brand voice, brand secret handshakes)
Event/activation creative
since HAVING LOST HALF AN EAR TO A VINDICTIVE GARDENER…
I’ve been dying to work with teams again, and to create work that comes to life far quicker than is the case with novels, films or TV.
I’m eager to bring untainted eyes, an unjaded heart and entertainment principles to advertising and brand building – vivd, original world building; thorough character consideration, hooks, suspense and cliff-hangers; devising emotive triggers to be pulled at the perfect time; crafting entertaining work that makes you laugh, cry, think, and connect with the brand.
Combining my experience in writing and creative direction, I’m looking for opportunities to work as a writer or creative director – either full-time or on a contract/freelance basis. My areas of expertise are luxury, fashion, TV/film/entertainment, as well as the more corporate spheres of financial services, telecoms, hotels, and the resources industry.
I’m fortunate to have extensive global experience, having worked closely with colleagues and agencies in the UK, US, China, India, Brazil, Australia, Dubai, South Africa, and Ghana. And with years of corporate experience, I have a good grasp of business.
I love nothing more than collaborating on real work with real humans – big ideas that make a beautiful new noise.
See and read the mind in motion. Take a tour through the worlds I’ve built. Check out my work as: